In 2020, our team realised there was a unique opportunity to capitalise on the fact that the older demographic of patients were forced into becoming tech savvy.
In the past, it would have been very difficult for older patients to figure out how to attend and participate in an online information evening. But not any more.
What would have once been seen as completely bizarre, or too difficult to figure out, became a necessity during 2020.
Despite facing countless days of business closure, our speakers invested in running the Online Dental Event System™, and it allowed them to re-open their doors with a pipeline full of patients ready to talk to them about getting high production treatments.
In fact, one of our speakers re-opened and went on to experience the highest production month in the history of their practice, while other practices were still struggling to convince patients it was safe to visit the dentist.
And the best part was...
At first, we wondered if patients would lose interest in attending online information evenings once lock downs were over.
So we continued to quietly run, test and refine our Online Dental Event System™ with our speakers for over three years.
What have we discovered?
Having run the Online Dental Event System™ every month for 3-years straight, we've learnt a lot.
We've developed, tested and refined the Online Dental Event System™ so that it consistently generates high-quality consultations with new prospective patients every single month.
Dr David Kerr
Today's Dentistry
"Giving information evenings to your potential patients is a really interesting way of creating really warm leads, and I think that's what it does do very successfully... It just creates a really targeted group of people that are completely interested in what you've got to say...
The big value of the information evenings is the warmth of the leads. These people come in and they think they've already met you. And it really does break down that first barrier...
The contacts that are generated through this means really bypasses that first step, and the first problem in lead generation, is trying to actually contact these people and then trying to figure out whether they actually do have any interest in what you've got to offer."
© High Production Practice 2024
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